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gamer, movie obsessed, outdoors enjoying, browncoat.
I am an uber-geek, and as my profile headline indicates, I have identified the order of the "Best Captains" and the list can go quite deep into the mythos. But, one thing I'd like to note is that I can actually have a conversation about things that aren't Trek. For example, BSG. :) (And even...
It's basic marketing. Valve's main product isn't any single game, it's Steam. Giving away free games boosts the value of Steam. The other guys need to hype up their game to get players interested in playing their game. Valve just needs people playing games on their client.